Pilgrim's Moy Park is a market leader in a number of added value categories in the U.K, including Primary Added Value (36.4 percent share), Fresh Coated (49.4 percent share) and Ready To Eat (36.9 percent share). Pilgrim's Moy Park has driven its market-leading positions within these categories by developing capacity, expertise and the latest production technology. The team has a strong reputation for technical excellence complemented with strong customer relationships, which has enabled the business to continue to develop in these and other categories. For example, recent innovation in cook-in-the-bag and packaging technology and additional product launches in the growing “free-from” market coupled with customer relationships have helped to keep Pilgrim's Moy Park at the forefront of these growing markets.
Customers & Consumers