Pilgrim's Europe secured a new long-term agreement with Aldi to supply fresh pork products from its Kings Lynn facility. The agreement will run until 2025 and cover a range of fresh packaged hams for Aldi, including wafer thin honey roast ham, cooked ham slices, premium thick cut oak smoked and honey roast ham products. Kings Lynn is a cooked meat center of excellence for Pilgrim's Europe and was the ideal facility for Aldi to utilize for its popular fresh ham range. An additional 30 jobs have been created following the agreement, with the site also conducting several training sessions for current staff to ensure they are ready to begin production. There is also an opportunity for further recruitment when volumes increase in 2021. “This is fantastic news for the site and for the local area, securing our future for years to come,” said Andy Shepherdson, Site Director at Pilgrim's Europe Kings Lynn. “We have an enthusiastic and hard-working team here at Kings Lynn and as volumes increase in the next few months, there will be further recruitment opportunities to come. We’ll be creating a delicious range of products, and I know our colleagues will be very proud to see them stocked on Aldi’s shelves when they next visit."

At Pilgrim’s Europe, a key part of our hygiene programs is a strong focus on how we design equipment to further mitigate microbiological and pathogen risks. To that end, the company has undertaken a hygienic review of its manufacturing equipment to ensure that it is identifying and eliminating areas of the facility or equipment that may be more challenging to access. Hygienic design principles have been applied, which includes a review of the equipment surfaces, ease and accessibility of cleaning, ease of draining and drying equipment, and enhanced cleaning practices.

We are proud to share a copy of the recently released Role Models in Consumer Goods and Grocery report which features Rachel Baldwin and Rachel Griffiths. The report includes conversations with industry leaders, driving change or inspiring progress on diversity and inclusion. These role models were nominated and selected because of their inspiring leadership, their wider contribution to the sector, their success as a mentor or impact on society. The MBS Group produced the report in partnership with IGD. MBS identified over 70 role models from the consumer goods and grocery sector, with the view to demonstrate the breadth and depth of inspiring talent in the sector. Rachel Baldwin added: "We all face challenges in our careers, but it's important to understand and learn how we overcome barriers and strive forward. MBS has given us the chance to explain our backgrounds and how we have made it to where we are today. This publication is more than just showing examples of success, but learning from individuals across diverse backgrounds." The conversations included in the report will not only inspire us all to dial-up our focus, but also encourage the next generation of talent to enter this exciting and inclusive sector. Rachel Griffiths explained: "Thanks to this publican we can see how inclusive our sector is and recognize those that have smashed glass ceilings across the Grocery and Consumer Goods industries. It is inspiring to read about people's journeys and fantastic to see so many friends and colleagues acknowledged for their hard work in getting to where they are today. Having inspirational leaders and celebrating diversity makes our industry attractive. I want to thank IGD and MBS for helping spread this message." To read the report click here: https://www.thembsgroup.co.uk/internal/role-models-in-consumer-goods-and-grocery/ 

Pilgrim's Moy Park is a market leader in a number of added value categories in the U.K, including Primary Added Value (36.4 percent share), Fresh Coated (49.4 percent share) and Ready To Eat (36.9 percent share). Pilgrim's Moy Park has driven its market-leading positions within these categories by developing capacity, expertise and the latest production technology. The team has a strong reputation for technical excellence complemented with strong customer relationships, which has enabled the business to continue to develop in these and other categories. For example, recent innovation in cook-in-the-bag and packaging technology and additional product launches in the growing “free-from” market coupled with customer relationships have helped to keep Pilgrim's Moy Park at the forefront of these growing markets.

In response to the growing popularity of online marketplaces and delivery services among retail brands such as Instacart, Pilgrim's sought an additional partnership to help push more online sales their way. Pilgrim's was placing ads within the Instacart marketplace, however, after consulting with E-commerce analytics platform and Instacart Ads partner, CommerceIQ (CIQ), they have seen significant successes in optimizing their presence in digital aisles. Since using CIQ's artificial intelligence-driven advertising platform, Pilgrim's has experienced big success: impression increases of 40 percent, 19 percent growth in market share and 53 percent improvement in media efficiency. According to a LinkedIn post (https://www.linkedin.com/feed/update/urn:li:activity:6851575222466953216/ ) by Himanshu Jain, CIQ's vice president of product management, “usually these things don’t go hand in hand, but it is possible with [CIQ's] tech-led approach that cuts back on wasteful ad dollars and automatically reinvests in incremental growth areas.” CIQ leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. They help fast-moving, consumer goods companies win at the moment of purchase and drive profitable market share growth. “Consumer adoption of online grocery shopping has accelerated tremendously and Instacart is a leader in this rapidly growing space,” said Rizwan Akbar, Head of E-commerce at Pilgrim's. “We knew that increasing awareness of Pilgrim's products directly at the online point of purchase would be a critical part of our growth strategy in the coming years.” To read more about Pilgrim's ongoing partnership with Instacart and CIQ, click here: https://www.instacart.com/company/instacart-ads/working-with-instacart-ads-pilgrims-pride-commerceiq-success-story/ 

Pilgrim's and JBS USA have created the Center of Innovation & Technology for Excellence (“CITE”). This initiative is an example of the company's commitment to embrace new tools and technologies that would have an impact on our competitive advantage, especially in the areas of Artificial Intelligence (AI), Internet of Things (IoT), Robotics Process Automation (RPA), Business Intelligence (BI), Virtual & Augmented Reality (VR/AR), and Blockchain. In order to become customer-driven and embed intelligence and digital capabilities into all of the company's processes in the era of digital transformation, CITE will: Support business units in getting more value from their data so they can improve their bottom line; Bridge technical and organizational boundaries by working between business units wanting to improve their insights using data; and Shorten the information lifecycle by sharing best practices and guidance during project executions. Additionally, CITE will partner with business units to move more quickly and cost-effectively with technologies by: Standardizing the platforms architecture, maintenance and administration; Leveraging training and managing relationships with partners; Measuring performance, guiding and maintaining a roadmap for each business unit; and Enhancing collaboration between business units through alignment of people, processes and technologies with business goals. At Pilgrim's, innovation is driven by consumer insights, customer needs and market growth opportunities. We are confident that CITE will contribute to our global sharing of trends, innovative solutions and technology advancements to leverage our collective expertise and lead category growth.