Animal Welfare

Encouraging Natural Behavior

In addition to capturing the positive behaviors that our birds exhibit every day, Pilgrim’s Moy Park continues to try to find new ways to encourage new opportunities for the birds to display natural behaviors – one such behavior is ‘feed running’. Although the name can cause confusion, it is essentially when a birds picks up small novel objects such as chick paper or large pieces of straw, and runs with the object whilst other birds quite often try to ‘steal’ it. The QUB are in process of patenting an enrichment object that will stimulate this behavior, last for the duration of the crop, and break down in the litter post-depopulation.

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